Back on September 15, 2022, Adobe announced it was buying Figma for $20 billion.
But then, on December 18, 2023, they backed out of the deal because of regulatory issues in Europe and the UK, and ended up paying a $1 billion termination fee.
@Author
$1B in termination fee is wild!
@Reader
Yeah, $1B is more than double Figma’s ARR at that point. Anyway, moving on …
In November 2023, Forrester interviewed 30 brands with a combined annual revenue of over $15 billion and published a report called The Total Economic Impact™ of Figma and FigJam. Here are some key takeaways from their findings:
On average Figma Customers achieved a 328% ROI with an 11-month payback period.
They improved efficiency by 40% with FigJam and 10% with Figma, saving $1.8M over three years.
They saved a combined $838,000 over three years by removing unnecessary tools.
Their travel costs reduced by $262,000 by enabling remote workshops and meetings.
A positive NPV of $4.51M confirmed the financial viability of Figma.
According to these participants, one of the major benefits of the platform was real-time updates and centralized design systems.
From what we’re seeing, I think Figma could end up being the top dog. Maybe even #1 by 2026. I’ve also heard some rumors that they might go public soon, but we’ll have to wait and see.