Streams. Hootsuite’s interface is built around the concept of ‘streams’ which are essentially customizable columns of real-time social media updates from different platforms.
Hootsuite Amplify. An employee advocacy tool that allows your team members to share approved content across their personal networks, thereby expanding your reach.
Hootsuite Insights. An advanced tool for social listening and sentiment analysis.
Hootsuite’s App Directory allows integration with a host of third-party applications, including CRM, analytics tools, content management systems, and more.
Moving on to the third one …
3. Sprout Social
Sprout Social is known for providing in-depth analytics and robust reporting features.
This is one of those premium all-in-one social media management platforms, it doesn’t have a free plan although a 30-Day trial is offered.
Supported Socials: Facebook, Instagram, LinkedIn, Pinterest, TikTok, Twitter, and YouTube.
@Author
What is the price tag?
@Reader
Sprout Social comes in at $249/Mo per user. (And that’s the base price). 😅
Features
Deep-Dive Analytics. Sprout Social is highly regarded for its in-depth, presentation-ready analytics and reporting features.
Smart Inbox. Similar to Hootsuite’s “Streams”. You can also set up keyword searches to monitor mentions of your brand or relevant topics.
Social CRM. Better understand and connect with your audience by compiling contact histories and user profile data.
Social Listening. Sprout Social’s social listening tools allow you to monitor keywords, competitors, and trends in your industry.
Bot Builder. Sprout Social lets you create, preview, and deploy custom chatbots on Facebook and Twitter, offering automated customer support.
Sprout Social’s advocacy tool, helps you turn your employees into brand advocates by encouraging them to share approved content.
4. Coschedule
CoSchedule is primarily a content marketing tool that shines in the area of content scheduling and project management.
It’s unique for its integration with WordPress and its “ReQueue” feature, which automatically fills your content calendar with your best posts.
Supported Socials: Facebook, Google Business, Instagram, LinkedIn, Mastodon, Pinterest, TikTok, Twitter, and YouTube Shorts.
@Author
Does it have a free plan?
@Reader
Yes, CoSchedule offers a free plan in which you get to connect only Connect 2 Social Profiles, and Up to 15 Scheduled Social Messages.
The next base price is $19/Mo with 5 Social Profiles and Unlimited Social Media Publishing.
Features
Marketing Calendar. A visual calendar layout that integrates with your blogging, email marketing, and social media efforts.
ReQueue. This is a standout feature in CoSchedule. It automatically fills your content calendar with your best-performing posts.
Task Templates. Create reusable checklists for common projects.
Headline Analyzer. CoSchedule’s Headline Analyzer helps optimize your blog post titles for SEO, shares, and traffic, providing useful feedback to improve your headlines.
Integration with WordPress using the CoSchedule Plugin Schedule blog posts and social media posts together.
Marketing Automation at least Doubles Engagement, and Triples Launch Speed.
5. Agorapulse
Agorapulse offers a comprehensive set of features for managing social media, but its standout feature is the “social inbox”.
This aggregates all your social media messages into a single place, making it easier to manage and respond to interactions.
Supported Socials: Facebook, TikTok, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google Business
@Author
How expensive is it?
@Reader
$49/Mo per User will give you 10 social profile connections. (Base Price).
Features
Advanced Social Inbox. Collects all your social media messages, comments, and mentions in one place, making it easier to manage and respond to all interactions.
Competitor Analysis. Scan your competitors’ social media performance, get an idea of their strategies and how you compare.
Facebook Ad Comments Management. A feature that sets Agorapulse apart is its ability to manage comments on your Facebook ads in the same inbox where you handle organic comments.
Social Publishing. Optimize every piece of content you schedule and post to your social media profiles.
User Profiling. User profile for everyone who interacts with your social media profiles, allowing you to understand your audience better and track individual user history.
Social Media ROI. See what posts and conversations are driving sales, leads, and traffic. All without having to be a Google Analytics expert.
What makes agora pulse different is the Social Media ROI feature. It lets you see what posts and conversations are driving sales, leads, and traffic. All without having to be a Google Analytics expert.
6. Sendible
Sendible focuses on stuff like Flexibility and Scalability.
It’s s a robust social media management tool that stands out for its customizable reporting and strong keyword monitoring capabilities.
It also allows you to create a new revenue stream by white-labeling the platform for your clients.
Supported Socials: TikTok, Instagram, Facebook, Twitter, LinkedIn, Google Business, YouTube,
@Author
What’s the price tag on this one?
@Reader
The Creator (Base) Plan starts at $29/Mo and it goes upward from there.
Social Inbox. Gathering all your social interactions in one place for easy management.
Bulk Scheduling. Sendible allows you to schedule multiple posts at once with its bulk upload feature, which can be a significant time-saver for businesses managing high volumes of posts.
Sendible also helps you discover new content to share with your audience based on your selected interests, which can be a major time-saver for content creation.
7. Social Pilot
Social Pilot is a cost-effective social media scheduling and analytics tool.
Its standout feature is the ability to bulk schedule posts using a simple text file.
Social Pilot starts at $25.5/Mo (Allow up to connecting 10 Social Media Accounts).
Features
Bulk Scheduling. SocialPilot’s bulk scheduling feature allows you to schedule up to 500 posts at a time.
Client Management. This feature allows agencies to manage multiple clients without sharing login details.
Content Library. A content curation and discovery tool, helping you find relevant content to share with your audience.
White Label Solutions. For agencies, SocialPilot offers white label solutions, enabling them to present customized reports with their own logo and branding to clients.
Social Inbox. SocialPilot also includes a social inbox for managing all your social media conversations from one place, improving response times and customer interaction.
Social Pilot’s unique features include a consolidated social inbox, simplifying message management across platforms, and a bulk scheduling feature.
8. Later
Later is a visually oriented social media platform, primarily for Instagram but also supporting other platforms.
It shines with its visual content calendar and Instagram Story scheduling capabilities.
The “Linkin.bio” feature is another standout, enabling users to direct followers from Instagram posts to specific product pages or other online resources.
Supported Socials: Instagram, Facebook, TikTok, LinkedIn, Pinterest, Twitter, and YouTube
That allows you to connect one account per each supported social platform.
Features
Visual Content Calendar. Drag-and-drop visual content calendar to plan and schedule your social media posts.
Linkin.bio. This feature creates a clickable, shoppable link to put in your Instagram bio, helping to drive traffic from Instagram to your website or online store.
Best Time to Post. Later’s ‘Best Time to Post’ feature uses your account’s historical performance data to determine when your audience is most active, helping you to maximize engagement.
Saved Captions. This feature allows you to create a library of saved captions, which can be a major time-saver for brands that use certain hashtags or phrases frequently.
Later is designed specifically for visually-oriented platforms like Instagram and Pinterest.
It provides tools to help you find and repost user-generated content while giving proper credit to the original creator.
Capterra It Self Holds a 4.1 out of 5 Stars Rating on Trustpilot.
9. Meetedgar
MeetEdgar is a social media management tool known for its automatic content recycling, which sets it apart from many other tools in the market.
This unique feature enables the platform to automatically reshare your best content at regular intervals, keeping your social media profiles active and engaged even when you’re not posting new content.
This is particularly valuable for evergreen content that remains relevant over time.
Supported Socials: Facebook, TikTok, Instagram, Twitter, Pinterest, LinkedIn, YouTube, Google Business
Automated Content Resharing. MeetEdgar’s standout feature is its ability to automatically reshare your evergreen content. The tool recycles your older updates when you’ve run out of new ones.
Content Categorization. You can create and categorize your content by type, such as blogs, tips, promotions, and then create a schedule based on these categories.
Auto-Variations. Automatically writes status updates for you based on your blog post or page content.
A/B Testing for Twitter. MeetEdgar is one of the few tools that offer the ability to test different variations of messaging for Twitter, enabling you to identify what types of content perform best with your audience.
Unlimited Content Library. For storing and organizing your social media updates.
MeetEdgar uniquely offers automatic content recycling. It stands out for its ability to reshare your best content periodically, thereby keeping your social media profiles active and engaged even when you’re not posting new content.
@Author
FAQs
•••
What is a social media management tool?
A tool that enable scheduling posts in advance, analyzing performance, engaging with followers, and managing multiple social accounts from one dashboard.
What is the main feature of a social media management tool?
The ability to schedule and publish content to multiple social platforms all in one place. Rather than logging into each account separately.
What are three effective techniques for social media management?
• Listening and Responding. Monitor conversations happening around your brand and engage appropriately with feedback, questions, etc.
• Scheduling Regular Content. Use a content calendar to plan and schedule posts evenly over time to keep social accounts active.
• Analyzing Performance. Use built-in analytics to see what content resonates best with your audience and generate more of that high-performing content.
What is the 5-5-5 social media strategy?
The 5-5-5 social media strategy recommends posting to social media accounts at least 5 times per week, mixing up content across 5 categories (like quotes, behind-the-scenes, user-generated, etc), and spending no more than 5 minutes scheduling each post.
Summary
We discussed the best tools for streamlining your social media management. How to effectively schedule content across platforms, respond to customers in real-time, analyze performance to refine your approach, and more.
Analyze what works and doesn’t – then do more of what makes your audience happy! Keep up with algorithm changes and new features too. Social platforms are always shaking things up.
